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About
Our story, so far.
A downtown Brooksville shop that started in 2013, outgrew its first spot and painted its second one green.
- 2013Downtown Loser opens in downtown Brooksville. Source: business listing.
- 2022The shop moves a few doors down to 202 S Broad St, a bigger corner building, and gets a bright green makeover. Source: Hernando Sun, Oct 22, 2022.
- Oct 3, 2022The City of Brooksville gives co-owners Lee Johnson and Celeste Johnson the Margaret Ghiotto Commercial Improvement Award for remodeling the new location, presented by Beautification Board chair Kathy Middleton. “This has been a long time coming!” Celeste said. Source: Hernando Sun.
- TodayMon–Sat at the same corner, with 155 Google reviews and a free FitCamp. Source: Google, Oct 12, 2026.
Who runs it
Lee Johnson and Celeste Johnson co-own the shop. A reviewer in 2020 wrote, “We love Lee and Celeste! The best healthy shakes and the two most authentic people you'll ever meet.” In 2026 a first-time visitor wrote of Celeste, Katie and CiCi that “they were a joy.”
The name
Yes, it’s a funny name for a nutrition shop. We’ll let the owners tell that story in their own words on this page soon.
The building
The corner of S Broad St and Lemon Ave, painted bright green. Out front is the “You are Loved” mural, by Leah, which Florida’s Adventure Coast lists as a downtown stop.
Our sister shop
InVibe Nutrition in Inverness is our sister shop. It has its own address, hours and menu.
Come meet them.
202 S Broad St, Brooksville, FL 34601